Aveeno Daily Moisturising Lotion - 300ml
A lightweight daily body lotion with Aveeno's colloidal oatmeal, glycerin and emollients to moisturise and soothe dry skin. Clinically shown to provide long-lasting, up to 24-hour hydration. Fragrance-free and non-comedogenic – suitable for normal to dry, sensitive and eczema-prone skin.
- Made with Aveeno's signature colloidal oatmeal to soothe and soften dry skin.
- Clinically shown to deliver long-lasting, up to 24-hour hydration.
- Lightweight, non-greasy and fast-absorbing – sinks in without a sticky feel.
- Fragrance-free and non-comedogenic, so it won't clog pores.
- Suitable for normal to dry, sensitive and eczema-prone skin.
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For external use only
Patch test & discontinue if irritation occurs
Emollient fire-safety warning
Product overview
About Aveeno Daily Moisturising Lotion
Aveeno Daily Moisturising Lotion is a lightweight, everyday body lotion built around Aveeno's signature colloidal oatmeal – a finely milled oat long valued for helping to soothe and comfort dry skin. Combined with skin-loving emollients and humectants such as glycerin, this daily moisturiser helps replenish and lock in moisture, leaving skin feeling soft, smooth and comfortable from morning to night. It is clinically shown to provide long-lasting hydration for up to 24 hours, so a single application helps keep skin feeling nourished all day. Non-greasy and fast-absorbing, the 300ml bottle sinks in quickly without a heavy or sticky residue, so it is easy to use all over the body. As one of the best-known oatmeal body lotions for dry skin, it is a reassuring, fragrance-free choice for everyday use.
Key ingredients and what they do
The star of this formula is colloidal oatmeal, a naturally derived ingredient that helps soothe and soften the skin while supporting its natural moisture. It works alongside glycerin, a humectant that attracts and holds water to help hydrate the skin, and a blend of emollients that smooth and condition the surface while helping to seal in moisture. Together these ingredients help improve and maintain the skin's hydration, so dry, rough-feeling areas such as elbows, knees, shins and arms feel noticeably softer and more supple. The lotion is designed to help support the skin's natural moisture barrier, so skin feels more comfortable and less tight or flaky. Because the formula is fragrance-free and non-comedogenic, it is intended to condition and moisturise without heavy perfume or clogging pores. For the full INCI list, always refer to the pack, as formulations can be updated from time to time.
Who it's for
Aveeno Daily Moisturising Lotion is suitable for normal to dry skin and is gentle enough for sensitive skin. It is a popular choice for those with dry, itchy or eczema-prone skin who want a simple, everyday lotion to keep skin feeling hydrated and comfortable – though it is a cosmetic moisturiser and not a treatment for eczema or any skin condition. If you have a diagnosed skin condition, or are using prescribed emollients or creams, speak to your pharmacist or GP about how a daily moisturiser fits into your routine. The lightweight, non-greasy texture makes it well suited to daily, all-over use for the whole family, and it is a handy option for keeping skin moisturised during colder months or any time skin feels dry.
How to use
For best results, apply Aveeno Daily Moisturising Lotion generously all over the body as often as needed, ideally after bathing or showering while the skin is still slightly damp – this helps trap extra moisture and keeps skin feeling soft for longer. Smooth the lotion in using gentle, circular motions until fully absorbed, paying particular attention to drier areas such as elbows, knees, hands and feet. Because it absorbs quickly and is not greasy, you can dress soon after applying. Use it as part of your morning routine for all-day hydration, and reapply throughout the day whenever skin feels dry or tight. If you would like to use it on your face, see the FAQs below, and always keep it away from the delicate eye area.
Fragrance, suitability and patch testing
This lotion is fragrance-free, making it a considerate choice for those who prefer to avoid added perfume, and it is non-comedogenic, meaning it is formulated not to clog pores. As with any new skincare product, it is sensible to patch test first if you have reactive or sensitive skin: apply a small amount to a discreet area, such as the inner forearm, and wait 24 hours to check for any reaction before using it more widely. Everyone's skin is different, so if the lotion does not feel right for you, discontinue use. If you would like to confirm whether the product suits your needs – for example if you follow a vegan lifestyle or have specific ingredient sensitivities – check the ingredient list and manufacturer information on the pack, as this is the most accurate and up-to-date source.
Product details
- Active ingredients Colloidal oatmeal, Glycerin (humectant), Petrolatum (emollient)
- Vendor Aveeno
- SKU 3497195
Important information
For external use only. Avoid contact with the eyes; if the product gets into the eyes, rinse thoroughly with water. If irritation, redness or an unexpected reaction occurs, stop use. This lotion is a cosmetic moisturiser and is not a substitute for medical advice or treatment – if you have a persistent, severe or worsening skin condition such as eczema or dermatitis, speak to your pharmacist or GP. This product contains emollients (including petrolatum). Emollients can build up on clothing, bedding and dressings and, near a naked flame, these fabrics can catch fire more easily, so keep away from fire, flames and cigarettes and wash clothing and bedding regularly. Keep out of the reach of children. Store as directed on the pack and always read the label before use.
Frequently asked questions
Is Aveeno Daily Moisturising Lotion suitable for eczema-prone skin?
Yes, it is often chosen for dry, itchy and eczema-prone skin because its fragrance-free, colloidal oatmeal formula is gentle and helps soothe and moisturise. However, it is a cosmetic moisturiser rather than a medical treatment, so it cannot treat or cure eczema. If you have diagnosed eczema, or your skin is very inflamed, cracked or sore, speak to your pharmacist or GP about the right emollient or treatment for you.
Is Aveeno cruelty-free and vegan?
Aveeno does not currently hold cruelty-free certification (such as Leaping Bunny or PETA Approved), and this lotion is not marketed as vegan. Brand policies and formulations can change over time, so for the most accurate and current position we would recommend checking the pack and Aveeno's official animal-testing and ingredient information before you buy.
Is Aveeno Daily Moisturising Lotion fragrance-free and non-comedogenic?
Yes. The lotion is fragrance-free, so there is no added perfume, which makes it a good option if you prefer to avoid fragrance or have sensitive skin. It is also non-comedogenic, meaning it is formulated not to clog pores. For the complete ingredient list, always refer to the pack.
Can I use Aveeno body lotion on my face?
This is a body lotion, so it is designed and tested for use on the body. Its lightweight, non-comedogenic formula is gentle, but many people prefer a dedicated facial moisturiser for the more delicate skin of the face. If you do want to try it on your face, patch test first, keep it well away from the eyes, and stop use if any irritation occurs.
When is the best time to apply body lotion?
The best time is straight after a bath or shower, while your skin is still slightly damp. Applying at this point helps trap extra moisture and lock in hydration for longer. Smooth it in until absorbed, and reapply during the day whenever your skin feels dry or tight – the non-greasy formula means you can dress again quickly.
Is Aveeno Daily Moisturising Lotion suitable for sensitive skin?
Yes, it is suitable for sensitive skin as well as normal to dry skin. The fragrance-free formula with colloidal oatmeal is designed to be gentle and soothing. As with any new product, it is a good idea to patch test first if your skin reacts easily, and to discontinue use if any irritation develops.
Does Aveeno Daily Moisturising Lotion really provide 24-hour hydration?
Aveeno Daily Moisturising Lotion is clinically shown to provide long-lasting hydration for up to 24 hours from a single application, helping skin stay moisturised throughout the day. For the best results, apply it to slightly damp skin after washing, and reapply whenever your skin feels dry. Individual results can vary depending on your skin and environment.
Can I use Aveeno Daily Moisturising Lotion during pregnancy?
As a fragrance-free cosmetic moisturiser for external use, this lotion is generally considered suitable for use during pregnancy. That said, skin can become more sensitive at this time, so patch test first and stop use if any irritation occurs. If you have any concerns or specific ingredient sensitivities, check the pack and speak to your pharmacist, GP or midwife.
Shipping information
We deliver across mainland UK by Royal Mail Tracked, usually within 3–5 working days.
Delivery is £2.99, or free on orders over £40. You'll get tracking by email once your order is on its way.
For full details, see our Delivery Policy.