{"product_id":"e45-cream-pump-otc","title":"E45 Cream Pump - 500g","description":"\u003ch2\u003eAbout E45 Cream (500g pump)\u003c\/h2\u003e\u003cp\u003eThe white pump on half of Britain's bathroom shelves: E45's clinically proven emollient — white soft paraffin, light liquid paraffin and hypoallergenic lanolin — treating dry, flaky, itchy skin, eczema, dry psoriasis and sunburn. 500g, the size for families who use it properly.\u003c\/p\u003e\u003ch2\u003eWhy E45 endures\u003c\/h2\u003e\u003cp\u003eThe paraffins seal moisture into skin that leaks it; Medilan lanolin softens without the sensitising baggage of older lanolins. Unperfumed, uncoloured, and dermatologically bland in the best possible way — which is exactly what compromised skin wants, applied generously and often.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eSmooth into the skin as often as needed, always after washing, in the direction of hair growth. The pump keeps the tub uncontaminated and one-handed.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eParaffin-based creams carry the fabric fire caution — wash bedding regularly, keep away from flames. Weeping or crusted eczema needs treatment beyond an emollient; keep moisturising alongside whatever the GP adds.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730177630595,"sku":"3784386","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/51CEpX2bIfL._AC_SL1500.jpg?v=1787584636","url":"https:\/\/www.stockmymedicine.co.uk\/products\/e45-cream-pump-otc","provider":"StockMyMedicine","version":"1.0","type":"link"}