{"product_id":"e45-cream-psoriasis","title":"E45 Psoriasis Relief Cream - 50ml","description":"\u003ch2\u003eAbout E45 Psoriasis Relief Cream\u003c\/h2\u003e\u003cp\u003ePsoriasis makes skin build up faster than it can shed, leaving the thick, scaly, itchy plaques that no ordinary moisturiser quite reaches. E45's Psoriasis Relief Cream is formulated for exactly that skin — treating the symptoms of psoriasis by softening scale, easing tightness and calming the itch, from the dry-skin brand British bathroom cabinets already trust. 50ml.\u003c\/p\u003e\u003ch2\u003eWhy moisture is the foundation of psoriasis care\u003c\/h2\u003e\u003cp\u003eEvery psoriasis plan starts with emollients, because well-hydrated plaques are softer, less itchy, less likely to crack and far more responsive to whatever treatment sits on top. Applying generously and often is genuinely the most useful daily habit there is — unglamorous, and the thing dermatologists ask about first.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eSmooth into affected areas as often as needed, and always after washing. Apply in the direction of hair growth rather than rubbing against it.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003ePsoriasis is a long-term immune condition, not just dry skin — if plaques are spreading, painful, or affecting your scalp, nails or joints, your GP has treatment options well beyond the cosmetics aisle. This cream supports that care; it doesn't replace it.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730128871811,"sku":"4158978","price":15.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/51y6y8AglEL._AC_SL1500.jpg?v=1787058288","url":"https:\/\/www.stockmymedicine.co.uk\/products\/e45-cream-psoriasis","provider":"StockMyMedicine","version":"1.0","type":"link"}