{"product_id":"e45-bumpy-skin-smoothing-cream","title":"E45 Bumpy Skin Smoothing Cream - 100g","description":"\u003ch2\u003eAbout E45 Bumpy Skin Smoothing Cream\u003c\/h2\u003e\u003cp\u003eFor the goosebumps that never go: E45's smoothing cream targets the rough, bumpy “chicken skin” texture on upper arms and thighs — including keratosis pilaris-prone skin — with exfoliating lactic acid (AHA) to dissolve the keratin plugs, wrapped in E45's intensive moisture. Gently exfoliates, intensely moisturises, clinically tested. 100g.\u003c\/p\u003e\u003ch2\u003eWhat those bumps actually are\u003c\/h2\u003e\u003cp\u003eKeratosis pilaris is keratin — the skin's own protein — plugging hair follicles into permanent tiny bumps. It's harmless, wildly common (most people have some), and responds to exactly this combination: a chemical exfoliant to clear the plugs plus rich moisture to stop them re-forming. Scrubbing harder, famously, does nothing.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage into clean, dry bumpy areas daily — consistency beats intensity. Expect smoother texture over 2–4 weeks of routine use. SPF the treated areas in summer; AHAs increase sun sensitivity.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eKP is a texture, not a disease — treatment is entirely optional and purely cosmetic. If bumps are red, itchy, spreading or sore, that's not KP: have a pharmacist look.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730238546307,"sku":"4368643","price":10.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/s-l1600_3f16627a-f019-46e5-bdcf-04c937771fb4.webp?v=1786974395","url":"https:\/\/www.stockmymedicine.co.uk\/products\/e45-bumpy-skin-smoothing-cream","provider":"StockMyMedicine","version":"1.0","type":"link"}