{"title":"E45","description":"\u003cp\u003eE45 is a dermatological skincare brand trusted for the treatment of dry, itchy and eczema-prone skin. The range includes rich moisturising creams and lotions, gentle washes and targeted treatments to help hydrate and soothe.\u003c\/p\u003e\u003cp\u003eBrowse the E45 range at StockMyMedicine, dispatched from our UK pharmacy. Always read the label before use, and speak to your pharmacist or GP if a skin condition persists or worsens.\u003c\/p\u003e","products":[{"product_id":"e45-emollient-bath-oil","title":"E45 Bath Oil - 500ml","description":"\u003ch2\u003eAbout E45 Emollient Bath Oil\u003c\/h2\u003e\u003cp\u003eBaths strip dry skin — E45's emollient bath oil puts the barrier back. A capful in the water turns an ordinary soak into gentle, soap-free cleansing for dry and sensitive skin, clinically proven to soothe and moisturise dry, itchy skin and keep it soft long after you've pulled the plug. 500ml bottle from the UK's best-known dry-skin brand.\u003c\/p\u003e\u003ch2\u003eWhy bathe in an emollient\u003c\/h2\u003e\u003cp\u003eHot water and foaming soap dissolve the skin's own oils — the classic reason eczema-prone and older skin feels tight and itchy after washing. An emollient bath oil does the opposite: it cleanses without soap and leaves a fine moisturising film over the whole body, doing in one soak what cream does patch by patch.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eAdd to a warm (not hot) bath and soak for 10–15 minutes, or apply to wet skin in the shower and rinse. Pat — don't rub — dry. Caution: like all bath oils it makes the tub slippery.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eSoap-free, dermatologically tested, and pairs perfectly with E45 cream on problem patches after drying. Suitable for the whole family's dry-skin routine.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57729962344835,"sku":"2380053","price":9.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/51AbQLUDHoL._AC_SL1500.jpg?v=1786968453"},{"product_id":"e45-cream-tub","title":"E45 Cream Tub - 125g","description":"\u003ch2\u003eAbout E45 Cream (125g tub)\u003c\/h2\u003e\u003cp\u003eThe classic E45 tub: the same clinically proven treatment for dry, flaky, itchy skin, eczema, dry psoriasis and sunburn — paraffins to hold moisture in, hypoallergenic Medilan lanolin to soften. 125g, the bedside and handbag size.\u003c\/p\u003e\u003ch2\u003eSmall tub, same medicine\u003c\/h2\u003e\u003cp\u003eEmollient therapy fails through under-application more than anything else, and the cure is having a tub within reach wherever skin gets itchy — bedside, desk, bag. The 125g is that tub; the 500g pump refills the habit at home.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eSmooth in as often as needed, after washing especially, in the direction of hair growth. Clean, dry hands into the tub — or decant with a spatula.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eUnperfumed and suitable for the whole family. The paraffin fire caution applies to fabric; and skin that weeps, crusts or spreads needs a pharmacist or GP, not just more cream.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730076541315,"sku":"0198523","price":6.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/51TZDkdVJHL._AC_SL1500.jpg?v=1787584776"},{"product_id":"e45-cream-psoriasis","title":"E45 Psoriasis Relief Cream - 50ml","description":"\u003ch2\u003eAbout E45 Psoriasis Relief Cream\u003c\/h2\u003e\u003cp\u003ePsoriasis makes skin build up faster than it can shed, leaving the thick, scaly, itchy plaques that no ordinary moisturiser quite reaches. E45's Psoriasis Relief Cream is formulated for exactly that skin — treating the symptoms of psoriasis by softening scale, easing tightness and calming the itch, from the dry-skin brand British bathroom cabinets already trust. 50ml.\u003c\/p\u003e\u003ch2\u003eWhy moisture is the foundation of psoriasis care\u003c\/h2\u003e\u003cp\u003eEvery psoriasis plan starts with emollients, because well-hydrated plaques are softer, less itchy, less likely to crack and far more responsive to whatever treatment sits on top. Applying generously and often is genuinely the most useful daily habit there is — unglamorous, and the thing dermatologists ask about first.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eSmooth into affected areas as often as needed, and always after washing. Apply in the direction of hair growth rather than rubbing against it.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003ePsoriasis is a long-term immune condition, not just dry skin — if plaques are spreading, painful, or affecting your scalp, nails or joints, your GP has treatment options well beyond the cosmetics aisle. This cream supports that care; it doesn't replace it.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730128871811,"sku":"4158978","price":15.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/51y6y8AglEL._AC_SL1500.jpg?v=1787058288"},{"product_id":"e45-cream-pump-otc","title":"E45 Cream Pump - 500g","description":"\u003ch2\u003eAbout E45 Cream (500g pump)\u003c\/h2\u003e\u003cp\u003eThe white pump on half of Britain's bathroom shelves: E45's clinically proven emollient — white soft paraffin, light liquid paraffin and hypoallergenic lanolin — treating dry, flaky, itchy skin, eczema, dry psoriasis and sunburn. 500g, the size for families who use it properly.\u003c\/p\u003e\u003ch2\u003eWhy E45 endures\u003c\/h2\u003e\u003cp\u003eThe paraffins seal moisture into skin that leaks it; Medilan lanolin softens without the sensitising baggage of older lanolins. Unperfumed, uncoloured, and dermatologically bland in the best possible way — which is exactly what compromised skin wants, applied generously and often.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eSmooth into the skin as often as needed, always after washing, in the direction of hair growth. The pump keeps the tub uncontaminated and one-handed.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eParaffin-based creams carry the fabric fire caution — wash bedding regularly, keep away from flames. Weeping or crusted eczema needs treatment beyond an emollient; keep moisturising alongside whatever the GP adds.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730177630595,"sku":"3784386","price":11.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/51CEpX2bIfL._AC_SL1500.jpg?v=1787584636"},{"product_id":"e45-bumpy-skin-smoothing-cream","title":"E45 Bumpy Skin Smoothing Cream - 100g","description":"\u003ch2\u003eAbout E45 Bumpy Skin Smoothing Cream\u003c\/h2\u003e\u003cp\u003eFor the goosebumps that never go: E45's smoothing cream targets the rough, bumpy “chicken skin” texture on upper arms and thighs — including keratosis pilaris-prone skin — with exfoliating lactic acid (AHA) to dissolve the keratin plugs, wrapped in E45's intensive moisture. Gently exfoliates, intensely moisturises, clinically tested. 100g.\u003c\/p\u003e\u003ch2\u003eWhat those bumps actually are\u003c\/h2\u003e\u003cp\u003eKeratosis pilaris is keratin — the skin's own protein — plugging hair follicles into permanent tiny bumps. It's harmless, wildly common (most people have some), and responds to exactly this combination: a chemical exfoliant to clear the plugs plus rich moisture to stop them re-forming. Scrubbing harder, famously, does nothing.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage into clean, dry bumpy areas daily — consistency beats intensity. Expect smoother texture over 2–4 weeks of routine use. SPF the treated areas in summer; AHAs increase sun sensitivity.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eKP is a texture, not a disease — treatment is entirely optional and purely cosmetic. If bumps are red, itchy, spreading or sore, that's not KP: have a pharmacist look.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730238546307,"sku":"4368643","price":10.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/s-l1600_3f16627a-f019-46e5-bdcf-04c937771fb4.webp?v=1786974395"},{"product_id":"e45-cica-cream","title":"E45 Cica Cream - 50ml","description":"\u003ch2\u003eAbout E45 Cica Soothe + Repair Cream\u003c\/h2\u003e\u003cp\u003eE45's answer to the K-beauty cica trend, built to pharmacy standards: a multi-purpose calming cream for weakened, irritated skin, pairing 5% panthenol with 3% oat extracts to calm skin within 30 minutes, visibly reduce redness within days, and help repair the moisture barrier from the first application. Face and body, babies to adults. 50ml.\u003c\/p\u003e\u003ch2\u003eWhat “cica” actually means here\u003c\/h2\u003e\u003cp\u003eCica creams are skincare's repair category — soothing formulas for skin that's been through something: weather, over-exfoliation, irritation, newborn dryness. E45's version runs over 90% natural-origin ingredients, no added fragrance, clinically proven efficacy, and suits eczema-prone skin.\u003c\/p\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMassage gently into affected areas of face or body as often as needed. Not for open wounds. Suitable for the whole family, including newborns.\u003c\/p\u003e\u003ch2\u003eGood to know\u003c\/h2\u003e\u003cp\u003eRedness that spreads, weeps or comes with heat is a pharmacist matter, not a moisturiser matter. For long-standing eczema, keep your treatment plan and use Cica as the daily calm-keeper.\u003c\/p\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":57730238579075,"sku":"4368809","price":8.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/9282\/0355\/files\/71BQmWDoamL._AC_SL1500.jpg?v=1786978801"}],"url":"https:\/\/www.stockmymedicine.co.uk\/collections\/e45.oembed","provider":"StockMyMedicine","version":"1.0","type":"link"}